Insights & Strategies for Commerce Media Growth

The EU Digital Markets Act: What It Means for Affiliate and Commerce Media in 2026

Media Efficiency Ratio (MER): The Metric DTC Brands Are Using to Replace ROAS

Affiliate Payouts for New Customer Acquisition: Stop Rewarding Existing Demand

Reddit Ads for Commerce Advertisers: High-Intent, Low Competition

New vs. Returning Customer Revenue: The Metric Most E-Commerce Brands Track Wrong

Influencer Affiliate Programs: How to Build a Creator-Led Channel That Converts

Commerce Media for Electronics & Tech Brands: Capturing High-Intent Buyers

Commerce Media for Sports & Outdoor Brands: Converting Seasonal Intent to Revenue

Connected TV as Commerce Media: Turning Streaming Audiences into Revenue

Lift Studies for E-Commerce: How to Know If Your Campaigns Are Actually Working

Cashback and Loyalty Publishers: Are They Driving Incremental Revenue or Stealing It?

Shoppable Video Commerce Media: Turning Views into Revenue on YouTube and TikTok

POAS vs. ROAS: The Case for Optimizing on Profit, Not Revenue

Affiliate Marketing for Fashion Brands: Building a Publisher Mix That Converts

DV360 vs. Google Ads for Commerce Advertisers: What Your Budget Actually Buys

Third-Party Cookies Are Gone: What Affiliate and Commerce Media Marketers Do Now

Average Order Value Optimization: The Metric That Changes Your Paid Media Math

Affiliate Fraud Prevention: Protecting Your Program from Commission Abuse

Commerce Media for Home & Living Brands: Capturing High-Intent Shoppers Beyond the Social Feed

Cohort Analysis for E-Commerce: What Your Aggregate Metrics Are Hiding

Affiliate Deep Linking: Why Most Brands Are Leaving Revenue on the Table

Commerce Media KPIs: The Metrics That Actually Matter Beyond ROAS

Retail Media Network Consolidation in 2026: Where Smart Brands Are Allocating Budget

Affiliate Attribution Windows: Why Last-Click Is Costing You Revenue

Customer Lifetime Value: Why ROAS Only Tells Half the Story

Content vs. Coupon Publishers: Building an Affiliate Mix for Incremental Revenue

Commerce Media Platforms Compared: Meta, TikTok, Google, and the Open Web

Affiliate Publisher Recruitment: How to Find Partners That Drive Incremental Revenue

Commerce Media for Beauty Brands: Turning High-Intent Traffic into Incremental Revenue

Google AI Overviews and Affiliate Traffic: What Publishers Need to Do Now

Incremental ROAS vs. Reported ROAS: Why Your Best Channel Might Be Misleading You

Affiliate Commission Structure: Stop Paying Every Publisher the Same Rate

Contextual Commerce Media: Targeting High-Intent Shoppers Without Cookies

Marketing Mix Modeling vs. Multi-Touch Attribution: Which Fits Your Brand?

How to Audit Your Affiliate Program: A Step-by-Step Guide

Commerce Media on the Open Web: Why DTC Brands Are Moving Beyond Walled Gardens

AI in Performance Marketing: What's Actually Changing in 2026

Incrementality Testing for E-Commerce: Separating Real Revenue from Captured Demand

AWIN vs CJ vs Impact: Choosing the Right Affiliate Network for Your Brand

Commerce Media for Fashion Brands: Driving Revenue Beyond the Social Feed

Commerce Media vs. Retail Media Networks: What You Need to Know

Commerce Media Explained: How Brands Capture Purchase Intent in 2026

How to Convert Purchase Intent into E-Commerce Revenue

Scaling E-Commerce Growth Without Cannibalizing Sales

Maximizing ROI with Performance-Focused Affiliate Marketing